BIFFI MILANO: OUR STORY

Biffi Boutiques was founded in the late 1960s thanks to the vision and talent of sisters Rosy and Adele Biffi, who opened two boutiques in Milan with the goal of bringing the most innovative and creative expressions of international fashion to the city.

Guided by an unfailing instinct and a unique sensitivity toward new trends and emerging talents, Rosy Biffi played a key role in the brand’s success, solidifying its prestige on a global scale.

Today, Biffi Boutiques remains a family-run business in its second generation, with four stores located between Milan and Bergamo and a digital presence through the international website BIFFI.COM.

Rosy’s creative spirit continues to live on in our shop windows—true laboratories of style where trends blend with timeless elegance. Every garment selected represents the pinnacle of creativity, showcasing the work of both established designers and fresh voices in the global fashion scene.

Research, passion, and intuition are the key values behind every decision we make. These are the same values that allow us to stay ahead of the curve, remaining true to our heritage while always looking toward the future.

Rosy Biffi is a true fashion pioneer. Her eclectic spirit and ability to discover and champion new talent helped launch the careers of then-emerging designers such as Yohji Yamamoto, Comme des Garçons, Kenzo, Walter Albini, John Galliano, Marc Jacobs, Stella McCartney, and Sacai—just to name a few. Even earlier, Gianfranco Ferré began his fashion journey thanks to a collection commissioned by Franco Limonta, Rosy’s husband.

Today, each Biffi Group boutique has a distinct identity:
• Biffi Boutiques and Biffi B-Contemporary in Corso Genova,
• Banner in Via Sant’Andrea, in the heart of the fashion district,
• Biffi Boutiques in Bergamo, on Via Tiraboschi.

Each space is conceived as an immersive experience, where fashion, art, and design converge. A visual and emotional journey, meticulously curated to offer our clients an exclusive exploration of the finest in contemporary fashion.