Creative director Vittorio Cordella founded the Joshua Sanders label in 2012. The brand blends premium Italian craftsmanship with New York City fashion style embodying a strong street couture inspired line of sneakers. The brand is constantly changing and evolving but holds quality and innovation as key. Cordella aims to be the trendsetter of the market and to always put forward fashion forward designs. Headquartered in Milan, Joshua Sanders had a world presence.