Jacquemus, a French brand headed by self-taught designer Simon Porte Jacquemus, was founded in 2009. The brand’s name comes from Simon’s mother’s maiden name, and his collections are presented at Paris Fashion Week. An emotional designer, Jacquemus draws inspiration from his personal life and the things that remain dear to him, touching his heart and inspiring mind-blowing collections. We love the unexpected sex appeal that comes from his rebellious designs, the asymmetric silhouettes, and the bold flashes of flesh beneath oversized bows. Quintessentially French, he sees his customers wearing his creations at Montpellier’s La Grande Motte beach. “The Jacquemus girl is a bit of a cliché, she’s your typical French girl,” says Jacquemus.