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AHIRAIN was founded in 2016 after three young entrepreneurs – Azzurra and Giampaolo Morelli with Andrea Pucci – decided to give life to a brand representing the Italian excellence and technological know-how built during the 40 years of PELLEMODA, the company established by their father Bruno Morelli in Empoli, Florence, and producer of the brand. Since its debut in Fall/Winter 2016/17 with a women’s collection, the efforts of the design team have constantly aimed at creating collections capable of mixing and enhancing the craftsmanship of the tailors with amazingly innovative latest generation machinery.

Hooded Jacket
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Hooded Jacket
Hooded Jacket


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