SUN68 is an Italian casual-wear brand, dedicated to designing clothes with particular attention to details and research in materials. With the idea of designing for everyday situations, SUN68 seeks to distance itself from the traditional rules of fashion, and is both being inspired and seeks to inspire common people and their everyday lives.
Destined to become a symbol of extreme research in fibres and textiles, applied to an innovative design, it is known as the brand that’s redefined the common understanding of sportswear. Having immediately become a cult phenomenon, still today it maintains its position as a contemporary point of reference for younger generations.
Stone Island’s strength lies in its unique capacity to work on the finished garment, via continuous experimentation with dyes and treatments created in the Sportswear Company’s colour laboratory. A department capable of combining advanced technology, experience and human capacity, that over the years has developed more than 60,000 different dye recipes.