BIFFI Research, Innovation, Passion

It is as simple as these three words. This is what characterizes the Biffi boutiques and its success. The instinct of Rosy Biffi, together with the courtesy, the attention to details and the great passion of all the members of the Biffi family and its staff, are the winning formula to the success of a business that is renowned and appreciated all around the world.

From the 60's to present days, the Biffi group has always based all its activities on research


It was the 60’s when the Biffi sisters, Rosy and Adele - supported by Rosy’s husband, Franco Limonta - inaugurate two boutiques in Milan, in Corso Genova and in Via Fabio Filzi. Towards the end of the 60’s, an unexpected trip to London marks the introduction of international, new and creative designer boutiques. From that moment on, many unknown Italian and foreign designers found success in the course of those years, becoming undisputed celebrities such as: Kenzo, Yohji Yamamoto and many others. The two sisters, despite their lack of commercial traditions in fashion, quickly showed a noteworthy capability through the stylistic proposals in their boutiques, stating their concept of elegance. Ever since, Biffi also means avant-garde and became a reference point for the sector. They will soon become icons of that world famous Milan style.